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Email Marketing: The Guide to Best Practices

Email Marketing: The Guide to Best Practices

Whether used to mark a special occasion or to convey information, mass-mailing is an essential component of marketing practices. Fortunately, there is no shortage of good practices for using this tool effectively and avoid the “spam” box.   Let’s not take a...
Virtual or in person: what conferences for tomorrow?

Virtual or in person: what conferences for tomorrow?

Virtual or in person: what conferences for tomorrow?   The ACSESS Annual National Conference last month was the first opportunity for me to experience a fully digital event. And it gave me material to compare a virtual event with traditional face-to-face...