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Does your agency have an identity?

Does your agency have an identity?

In a temporary or permanent staffing agency, as in any company, values and identity are the main convictions that guide the entire strategy. While they guide – consciously or not – the creation of the company, they are often then relegated to a document that is passed...
Email Marketing: The Guide to Best Practices

Email Marketing: The Guide to Best Practices

Whether used to mark a special occasion or to convey information, mass-mailing is an essential component of marketing practices. Fortunately, there is no shortage of good practices for using this tool effectively and avoid the “spam” box.   Let’s not take a...
Virtual or in person: what conferences for tomorrow?

Virtual or in person: what conferences for tomorrow?

Virtual or in person: what conferences for tomorrow?   The ACSESS Annual National Conference last month was the first opportunity for me to experience a fully digital event. And it gave me material to compare a virtual event with traditional face-to-face...